Using the UW Tacoma logo

Consistent use of logos, color palettes and typefaces helps to reinforce the University's image and brand standards. This leads to easy identification of publications that represent our campus by our internal and external audiences.

Best efforts should be made to ensure that the following guidelines are followed and that brand standards are met.

Electronic files of the UW Tacoma logo are available for staff and faculty to use on the Share drive at S:/Everyone/Logos. Outside partners who need a copy of the logo should contact the Office of Public Relations and Communications.

USE OF THE LOGOS

Any publication or other printed material that will be seen by anyone outside of UW Tacoma faculty and staff must have a UW Tacoma logo somewhere on it.

For general guidelines on how to use the logo, along with color specifications and other style guidelines, please read the Signature Logo Systems Guidelines (PDF).

You are also welcome to contact the Office of Public Relations and Communications for assistance with logos. We are happy to work with you to provide the proper logo sized to fit your needs.

GENERAL GUIDELINES

• Do not change the proportions of the logo by stretching or squeezing it to fit a space.
• Do not incorporate other elements into the logo, apply patterns or textures to it, or in any other way modify the appearance of the logo.
• Do not attempt to redraw or recreate the logo using other fonts.
• Do not use the logo in any color other than purple (PMS 273), black, white or gray.

	Current logo You can use either the square or horizontal versions of the logo. Other variations may be possible, contact Public Relations & Communications for more information. Electronic files of these logos are available for staff and faculty to use on the Share drive at S:/Everyone/Logos. A signature system that incorporates your department or unit name is available upon request.
	University seal The university seal is used only for official business and formal events as designated by the Chancellor or President. It is not used for marketing or recruitment purposes.
	Old logo (column) The "column" logo is being retired and should be removed from publications and websites as they are updated.
	Old logo (interlocking UW) The "interlocking UW" logo was retired in 2001 and should be removed from any publications and websites where it still appears.
	Husky logo The Husky logo is a trademark reserved for use by UW Athletics. It should not appear on anything related to UW Tacoma.

We are aware that some campus signage and materials may still use old logos. These are being updated as resources allow.

Publications Review

All printed materials (not correspondence, of course) going to current students, prospective students or the community must receive a pre-publication review by one of UW Tacoma's staff members who has specific professional responsibility for maintaining campus standards for publications. In practice, before you send items such as fliers, newsletters, invitations or posters to be printed or distributed, you must bring the item to the Advancement Office (Carlton Center, Suite 200). The reception staff will help you locate one of us to give your item a timely review.

Those with responsibility for approving such items are:

Mike Wark, Director of Public Relations and Communications
Brian Anderson, Creative Services Coordinator

We make every effort to provide a quick turnaround for such materials, but we are also here to make sure that the campus presents itself in the most professional and appropriate way. We may edit the wording for a variety of reasons (for clarity, for conformity to campus publications style, or to make sure you achieve the result that you want). We will check to see that a logo is present and properly used, and we may recommend adding language on disability accommodations or other standard disclaimers. Sometimes, we are able to approve items with no changes at all. More often we find some minor edits or design enhancements are necessary.

University of Washington Tacoma
Office of Advancement
Carlton Center, Suite 200
Campus Box 358432 - 1900 Commerce Street - Tacoma, WA 98402-3100
(253) 692-5753 - FAX (253) 692-5774

Last update: 1/29/09 bca