UW TACOMA LOGO GUIDELINES

Electronic files of the UW Tacoma logo and UW seal are available on the Share drive at S:/Everyone/graphics/logos&seals.

USE OF THE LOGOS

UW TACOMA LOGO: Any publications or other printed materials that will be seen by anyone outside of UW Tacoma faculty and staff must have the UW Tacoma logo somewhere on it. The logo may be reproduced in black or black and Pantone 267-Purple.

UW SEAL: Because the UW seal does not identify Tacoma, it should be used only in conjunction with the UW Tacoma logo. The seal should always remain right-side up. The seal may be reproduced in black, Pantone Warm Gray 7 or Pantone 267-Purple.

USING THE LOGO ON THE WEB

The same rules apply as when using the logo in print. In addition, the official logo and seal should not be used in animations. For example, having the seal rolling across your web page or the word "Tacoma" flashing under the logo is not acceptable.

GENERAL GUIDELINES

• Do not change the proportions of the logos by stretching or squeezing them to fit a space.
• Do not incorporate other elements into the logos, apply patterns or textures to them, or in any other way modify the appearance of the logos.
• Do not try to redraw or recreate the logos using other fonts. Electronic files of each logo are available on the server at S:/Everyone/logos and camera-ready artwork is available from the publications coordinator.
• Using the logos in colors other than those specified here must be approved by the Communications office.

USING THE NAME IN PRINT

• On first reference, the name of the campus should always be written out: the University of Washington Tacoma. Please note that "the" is not capitalized because it is not part of the official name. You are discouraged from adding the word "campus" after Tacoma, but if it is necessary for clarity, do not capitalize "campus."
• On second reference and thereafter in a document, it is acceptable to abbreviate the name as "UW Tacoma". There is never a space between the U and the W.
• The following abbreviations should not be used: U of W Tacoma, U of WT, UWTC

PUBLICATIONS REVIEW

All printed materials (not correspondence, of course) going to current students, prospective students or the community must receive a pre-publication review by one of UW Tacoma's staff members who has specific professional responsibility for maintaining campus standards for publications. In practice, before you send items such as fliers, newsletters, invitations or posters to be printed or distributed, you must bring the item to the Advancement Office (GWP 407). The reception staff will help you locate one of us to give your item a timely review.

Those with responsibility for approving such items are:

Mike Wark, Director of Public Relations and Communications
Brian Anderson, Creative Services Coordinator

We make every effort to provide a quick turnaround for such materials, but we are also here to make sure that the campus presents itself in the most professional and appropriate way. We may edit the wording for a variety of reasons (for clarity, for conformity to campus publications style, or to make sure you achieve the result that you want). We will check to see that a logo is present and properly used, and we may recommend adding language on disability accommodations or other standard disclaimers. Sometimes, we are able to approve items with no changes at all. More often we find some minor edits or design enhancements are necessary.

University of Washington Tacoma
Office of Advancement
Room GWP 407
Campus Box 358432 - 1900 Commerce Street - Tacoma, WA 98402-3100
(253) 692-5753 - FAX (253) 692-5774

Last update: 1/23/07 bca