B.A.B.A.: Formal Option in Marketing

The Marketing option provides the knowledge that encompasses the dynamic environment of economic conditions, consumer research, product safety, technology, legal issues and social change. The courses in this option examine consumer behavior, channels of distribution, marketing research, pricing, advertising, product development, promotion, industrial marketing and sales administration. The option prepares students for responsibilities in domestic business firms, including private and publicly held firms, as well as governmental agencies, international and multinational organizations. Marketing careers may involve specializations such as product or brand management, advertising, wholesaling, marketing research and sales.

Marketing Prerequisites

UWT students must meet the following prerequisites to apply for admission:

• Have a minimum of 60 credits at time of application
• Have taken at least four business prerequisites
  • TACCT 210: Financial Accounting I*
  • TACCT 220: Financial Accounting II*
  • TACCT 230: Managerial Accounting*
  • TBGEN 200: Introduction to Statistics in Business or TQS 110: Introductory Statistics with Applications
  • TBGEN 218: Business Law
  • TFIN 220: Introduction to Microeconomics
  • TFIN 221: Introducton to Macroeconomics
  • TQS 211: Calculus
• Have a minimum cumulative 2.75 GPA
• Have a minimum cumulative 2.75 business GPA
• Submit a Business School Application and personal statement
• Take the Writing Skills Assessment

Transfer students may check the Transfer Courses Guide for applicable prerequisite courses at local community colleges.

Marketing curriculum

Once accepted into the Business School, marketing students must complete the following courses for graduation.

• 30 credits of core courses
  • TBUS 300 Managing Organizations
  • TBUS 301 Quantitative Methods
  • TBUS 310 Effective Managerial Communication
  • TBUS 320 Introduction to Narketing Management
  • TBUS 330 Introduction to Information Technology
  • TBUS 350 Business Finance
• 30 credits from Marketing to include:
  • TMKTG 450 Consumer Marketing
  • TMKTG 460 Research Methods
  • TMKTG 475 Marketing Strategy
• 5 credits of capstone courses:
  • TBUS 400 Business Policy and Strategic Management
• 25 credits of electives

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