Rupinder Jindal, Ph.D.

Assistant Professor

Specialty: Marketing

Jindal, Rupinder

Contact information

Dept: Milgard School of Business
Room: DOU 416
Phone: 253-692-5885



Ph.D., INSEAD, France 2006

MBA, IIM Bangalore, India 1997

M. Pharmacy (equivalent to Pharm. D.), Panjab University, India 1994


Rupinder is interested in studying problems of co-ordination and control in Channels of distribution and Sales forces. His teaching interests include Marketing Strategy, Marketing Research, and Services Marketing. Before joining the Milgard school, he was an assistant professor at the Bauer College of Business, University of Houston for six years. Prior to his academic career, he worked in Pharmaceutical marketing for three years and an internet B-to-B startup for over a year.


Channels of distribution, Franchising, Retailing


Echambadi, Raj, Rupinder Jindal, and Edward Blair (2013), "Evaluating and Managing Brand Repurchase Across Multiple Geographic Retail Markets," Journal of Retailing, 89 (4), 409-22.

Jindal, Rupinder (2011), "Reducing the Size of Internal Hierarchy: The Case of Multi-Unit Franchising," Journal of Retailing, 87 (4), 549-62.

Ahearne, Michael, Adam Rapp, Douglas E. Hughes, and Rupinder Jindal* (2010), "Managing Sales Force Product Perceptions and Control Systems in the Success of New Product Introductions," Journal of Marketing Research, 47 (4), 764-76.
*All authors contributed equally.

Jindal, Rupinder, Werner Reinartz, Manfred Krafft, and Wayne Hoyer (2007), "Determinants of the Variety of Routes to Market," International Journal of Research in Marketing, 24 (1), 17-29.

Honors and Awards:

Melcher Faculty Award for Excellence in Teaching, 2010

(College-wide award at the University of Houston for outstanding teaching evaluations over the previous 3 years)

AMA-Sheth Foundation Doctoral Consortium Fellow, 2005

INFORMS Marketing Science Doctoral Consortium Fellow, 2004

Fulbright Fellowship, 1999