Gregory Rose, Ph.D.

Professor, Associate Dean ; Graduate Faculty
Rose, Gregory

Contact information

Dept: Milgard School of Business
Room: DOU 414
Phone: 253-692-5687


  • Ph.D., University of Oregon, 1995.
  • M.B.A., San Diego State University, 1987.


Dr. Rose's organizational experience includes over 5 years in marketing and marketing research. He has directed marketing research projects for several clients including AT&T, Pepperidge Farms, Welch Foods, Kraft Dairy, and American Express. He has received several research grants and participated in a large research project for the Office of Naval Research.


Consumer Behavior

Selected Publications

  • Neill, Stern and GREGORY M. ROSE(2005), The Effect of Strategic Complexity on Marketing Strategy and Organizational Performance, Journal of Business Research, forthcoming.
  • Venable, Beverly, GREGORY M. ROSE, Faye Gilbert, and Victoria Bush (2005), Brand personality in a non-profit context, Journal of the Academy of Marketing Science, JAMS, Volume 33(3), 1-18, forthcoming.
  • ROSE, GREGORY M. and Aviv Shoham (2004), Interorganizational Task and Emotional Conflict with International Channels of Distribution, Journal of Business Research, 57, 942-950.
  • Frink, Dwight, GREGORY M. ROSE, and Ann Canty (2004), The Link between Values and Worries in a Naturally Occurring Quasi-Experiment, Journal of Applied Social Psychology, 34(1), 85-107.
  • ROSE, GREGORY M., Vassilis Dalakas, and Fredric Kropp (2003), Consumer Socialization and Parental Style Across Cultures: Findings from Australia, Greece, and India, Journal of Consumer Psychology, 13(4), 366-376.
  • ROSE, GREGORY M., David Boush, and Aviv Shoham (2002), A Cross-National Examination of Family Communication and Children's Purchasing Influence, Journal of Business Research, 55(November), 867-873.
  • Blodgett, Jeffrey G., Long Chuan Lu, GREGORY M. ROSE, and Scott J. Vitell (authors listed alphabetically) (2001), Ethical Sensitivity to Stakeholder Interests: A Cross-Cultural Comparison, Journal of the Academy of Marketing Science, 29(2), 190-202.
  • ROSE, GREGORY M. (1999), Consumer Socialization, Parental Style, and Developmental Timetables in the U.S. and Japan, Journal of Marketing, 63(3), 105-119.
  • Boush, David M., Marian Friestad, and GREGORY M. ROSE (1994), Adolescent Skepticism Toward TV Advertising and Knowledge of Advertiser Tactics, Journal of Consumer Research, 21 (June), 165-175.

Current Research

Dr. Rose's research interests include consumer socialization, cross-cultural consumer behavior, brand personality, and sports marketing.

He has published over 30 journal articles and book chapters examining several major research questions including: How do parents from different cultures react to marketing and advertising directed to their children? To what extent do different styles (or modes) of parenting occur in particular types of cultures, incorporate children's preferences in family purchase decisions, and promote consumer skills in their children? Why do people engage in risky sports, such as skydiving? Why do they attend football games? How do personal values influence purchase behavior and differ across cultures?

Working Papers

  • Neill, Stern, Daryl McKee, and GREGORY M. ROSE, Developing the Organization's Sensemaking Capability: Precursor to an Adaptive Strategic Response, working paper.
  • ROSE, GREGORY M. and Linda M. Foley, Symbolic Money Meanings: Conceptualization and Measurement, working paper.
  • Alonzo, Mei, GREGORY M. ROSE and Jeff Blodgett, Do Children Really Prefer the Use of A Map? A Dual Coding Perspective, working paper.


  • Association for Consumer Research
  • Society of Consumer Psychology
  • American Marketing Association
  • Academy of Marketing Science

Academic Service

Dr. Rose serves on the editorial review board of the Journal of Business Research and has served as a reviewer for a number of Journals and conferences including the Journal of the Academy of Marketing Science, the Journal of Advertising, and the Association for Consumer Research conference.