Besaw - TBUS 320 - Introduction to Marketing Management
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Researching Product Demand & Demographics : Conducting SWOT Analysis : Finding Books : Resources for APA : Helpful Research Resources
Researching Product Demand & Demographics
- Market Share Reporter - Located in UWT Reference, HF5410 .M35
- 2 volume resource that compiles market share reports from business journals and newspapers on an annual basis.
- Now includes World Market Share Reporter.
- LexisNexis Academic
UW restricted - Under the News Tab, try limiting the Sources to "Business News Publications" and searching for "demand", "demand trend" or "market share" with either product or company terms.
- If you are searching for information on a product with a global market, you can also limit your Sources to "Major World Publications" which includes articles from english language newpapers in both Europe and Asia.
- MarketResearch.com Academic UW restricted
- Detailed market research reports on U.S. and global markets often ranging from 100-300 pages.
- SimplyMap UW restricted
- Create maps or detailed reports of demographics and lifestyle/marketing data at state, county, city, zip code, census tract and block group levels. Includes Mediamark and EASI lifestyle data. You must create an individual workspace logon to use this resource.
- EBSCO Business Source Complete UW restricted
- A full-text database containing scholarly articles from a wide variety of business areas including: marketing, management, MIS, accounting, finance and economics
- LexisNexis Academic UW restricted
- An excellent resource for researching legal information, company specific news and data as well as world news affecting the business environment.
- Standard & Poor's NetAdvantage
UW Restricted
- Electronic access to the full-text reports from Standard & Poor's Industry Surveys as well as access to company profiles including financials, competitor lists, key executives, business news and press releases.
- Access World News (Newsbank) UW Restricted
- Can be used to search national and international newspapers, but it's also the best resource for searching current Washington State Newspapers if you're researching a local company or perspective.
- UW Libraries Catalog - Books, journals, videos, and other materials
- Tip - you can narrow your search down to UW Tacoma books if you're in a hurry and can't wait to order from any of the other UW libraries.
- Try an advanced search looking for "new strategist". This is a publisher that puts out a number of titles looking at different demographic groups such as:
- American Generations: Who They Are and How They Live
- Best Customers: Demographics of Consumer Demand
- A to Z Guide to American Consumers
- Worldcat [UW Beta-test Catalog]
- Discover books, articles, videos and materials from libraries around the world. Easy to request items not located in the UW Libraries.
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APA Style Guide to Electronic Resources UW restricted
- A pdf document with the newest recommendations for citing electronic sources. Includes instructions on using DOIs.
- APA Style Guide Handout
- Based on the 5th Edition APA manual. Please see the more recent Guide to Electronic Resources to cite anything retrieved from the web.
- Refworks Bibliography Tool UW restricted
- Can be used to export and store citations from databases such as Business Source Complete as well as the Library catalog. Once citations are stored, they can be exported as a formatted bibliography.
- Links to Refworks Help Guides
- Make an appointment with the UW Tacoma Teaching and Learning Center
Collaborative Study & Learning Space
Introducing the newly remodeled collaborative study and learning space, including the new "TeamSpot" technology, leading-edge software that will make your group projects much easier. Tidebreak "Teampspot" software facilitates in-person, interactive, small group projects or meetings. Group members can collaborate through shared desktop displayed on a large plasma screen, visible to all group members.
- Connect to UW-restricted resources from off-campus.
- How to locate the full-text of articles.
- Contact Your Librarian:
- Serin Anderson, Phone: 253-692-4815
- Email: serin@u.washington.edu
