TMKTG 480 - International Marketing
Check out the Foster Library Website
Researching Products & Markets : Country Information : Finding Books : Resources for APA : Helpful Research Resources
Researching Products & Markets
Quick Tip:
When searching for statistics, ask yourself the question, "Who cares?" Associations built around a specific product or industry often collect detailed statistics.
- Market Share Reporter
[print]
- Located in UWT Reference, HF5410 .M35
- 2 volume resource that compiles market share reports from business journals and newspapers on an annual basis. Indexes include products/services, brands, and companies.
- Now includes World Market Share Reporter.
- International Marketing Data & Statistics
[print]
- Located in UWT Reference, HA42 .I56
- This title is from 2002, but it can be used to identify companies in a particular industry/country (2008 edition is on order).
- European Marketing Data & Statistics
[print]
- Located in UWT Reference, HA1107 .E87
- This title is from 2002, but it can be used to identify companies in a particular industry/country (2008 edition is on order).
- MarketResearch.com Academic
UW restricted
- Detailed market research reports on U.S. and global markets/products often ranging from 100-300 pages.
- Market Research Library (U.S. Department of Commerce)
- Requires free registration to access reports.
- Contains industry and country-specific marketing reports.
- Factiva.com UW restricted
- Search the Wall Street Journal Asia and Wall Street Journal Europe from 1991-present.
- LexisNexis Academic UW restricted
- Under the News Tab, try limiting Sources to "Business News Publications" and searching for "demand", "demand trend" or "market share" with either product or company terms.
- You can also limit Sources to "Major World Publications" which includes articles from english language newpapers and magazines in both Europe and Asia.
- Mergent Online UW restricted
- Contains the largest collection of international company annual reports (available in pdf format).
- Library Press Display UW restricted
- Full-page images of world newspapers with 60 day back issue access.
- Includes a number of non-English newspapers with a built-in translation function.
- Because they are full-page images, you can "page" through a foreign market newspaper and view advertising styles/content.
- The World Bank: Countries & Regions
- The International Monetary Fund: Country Info
- Kiss, Bow, or Shake Hands: Guide to Doing Business in More Than 60 Countries [print]
- Located in UWT Reference, HF5389 .M67 2006
- Information on business practices, negotiations, and protocols.
- EIU.com UW restricted
- Detailed reports and profiles (covering 200 countries) which examine the political, economic, and social conditions in each country.
- Europa World Plus UW restricted
- Economic, political, historical, and geographic profiles of 250+ countries and global regions. Contact information for political, business, media, and cultural agencies and officials, including 1,900 international organizations. Search or browse by country, region, organization, or people.
- EBSCO Business Source Complete UW restricted
- A full-text database containing scholarly articles from a wide variety of business areas including: marketing, management, MIS, accounting, finance and economics.
- To access Country Economic Data, click on Publications in the top menu bar.
Enter the name of your country, select BY SUBJECT & DESCRIPTION.
Click on the publication title to browse full text by year. To search, click on the Mark Items for Search tab, then check the desired titles and click Add.
- Background Notes - people, history, government, economy, foreign relations, travel & business.
- Country Monitor - analyses, statistics, and forecasts on the economy.
- Country Profile - analysis & background information on economic & political situation
- Country Review - country, politics, economics, investment, society, environment.
- Economic Competitiveness - structure ratios for assets, liability, and income; and productivity.
- Political Risk Yearbook - country forecast and conditions.
- BBC News Country Profiles
- Export.gov Information by Country
- UW Libraries Catalog - Books, journals, videos, and other materials
- Tip - you can narrow your search down to UW Tacoma books if you're in a hurry and can't wait to order from any of the other UW or Summit Libraries.
- When you find a title that has interesting and relevant information, look at the subject headings and find new terms to help refine your search OR
- Use the Advanced Search to "keyword" search the subject field (identified as LC Subject in the drop down box). For example, try the term consumer or business and your country.
- Worldcat [UW Beta-test Catalog]
- Discover books, articles, videos and materials from libraries around the world. Easy to request items not located in the UW Libraries.
-
APA Style Guide to Electronic Resources UW restricted
- A pdf document with the newest recommendations for citing electronic sources. Includes instructions on using DOIs.
- APA Style Guide Handout
- Based on the 5th Edition APA manual. Please see the more recent Guide to Electronic Resources to cite anything retrieved from the web.
- Refworks Bibliography Tool UW restricted
- Can be used to export and store citations from databases such as Business Source Complete as well as the Library catalog. Once citations are stored, they can be exported as a formatted bibliography.
- Links to Refworks Help Guides
- Make an appointment with the UW Tacoma Teaching and Learning Center
Collaborative Study & Learning Space
Introducing the newly remodeled collaborative study and learning space, including the new "TeamSpot" technology, leading-edge software that will make your group projects much easier. Tidebreak "Teampspot" software facilitates in-person, interactive, small group projects or meetings. Group members can collaborate through shared desktop displayed on a large plasma screen, visible to all group members.
- Connect to UW-restricted resources from off-campus.
- How to locate the full-text of articles.
- Contact Your Librarian:
- Serin Anderson, Phone: 253-692-4815
- Email: serin@u.washington.edu
